2025 BYD Atto 3 Ultra launched in Malaysia – minor updates, same price as the Proton e.Mas 7

BYD has officially launched the 2025 BYD Atto 3 Ultra in Malaysia, bringing with it an unexpected and substantial price drop. While the latest model doesn’t introduce major upgrades over last year’s version, its new pricing strategy makes it an even more attractive option in the electric vehicle (EV) market.

The biggest news is the significant RM26,000 price cut for the Extended Range variant, bringing its new price down to RM123,800. This move is widely seen as a response to the introduction of the Proton eMas 7, a key competitor in Malaysia’s growing EV segment.

To put things into perspective, when the Atto 3 was first launched in Malaysia in 2023, it was priced at RM167,800. Last year, BYD already slashed RM18,000 off the price, but this latest reduction means the Atto 3 Ultra is now a staggering RM44,000 cheaper than its original launch price.

Interestingly, this makes the Atto 3 Ultra even more affordable than the supposedly entry-level Dolphin Premium Extended Range, which currently retails for RM124,900. With such aggressive pricing, there’s now speculation that BYD might also revise the Dolphin’s pricing soon.

For the first 1,000 buyers, BYD is offering an additional RM5,000 rebate, further lowering the price to RM118,800. On top of that, these buyers will also receive:

Eight years of free servicing (worth RM4,888)
A free AC wallbox charger (worth RM3,699)
A vehicle-to-load (V2L) adapter (worth RM988)
A Type 2 charging cable (worth RM1,796)

When factoring in these extras, early adopters are looking at total savings of RM9,888—a deal almost unheard of in the Malaysian EV market.

Despite the price cut, the Atto 3 Ultra retains the same front-mounted electric motor, delivering 204 PS (150 kW) and 310 Nm of torque. This allows it to sprint from 0-100 km/h in 7.3 seconds.

The car continues to be powered by a 60.48 kWh Blade lithium iron phosphate battery, providing a WLTP-rated range of 420 km. Charging performance remains the same, with:

88 kW DC fast charging – 10 to 80% in 40 minutes
7 kW AC charging – Full charge in 9 hours and 42 minutes

While the new model year doesn’t bring drastic changes, there are a few notable tweaks:

New alloy wheel design – The 18-inch wheels now have a simpler look, which some might find less stylish than the previous version.
Fewer color options – Only Ski White, Harbour Grey, and Cosmos Black remain; Surf Blue has been removed.
Revised interior – The cabin is now entirely black, replacing the previous blue-and-white theme. However, lime green piping has been introduced, which may divide opinions.
Ventilated front seats added – A welcome addition, addressing one of the key omissions from the previous model.

The Atto 3 Ultra continues to offer a generous list of standard equipment, including:

Exterior: Adaptive LED headlights, roof rails, keyless entry with NFC key card
Interior: Single-zone automatic air conditioning, powered front seats (six-way driver, four-way passenger), panoramic sunroof, faux leather upholstery
Infotainment: 360-degree camera, navigation, wireless Apple CarPlay & Android Auto, Qi wireless charger
Safety: Seven airbags, stability control, and a full suite of advanced driver assistance systems, including:
Autonomous emergency braking
Adaptive cruise control with stop-and-go
Lane centring assist
Blind spot monitoring
Rear cross-traffic alert
Rear collision warning
Door opening warning

With a new price of RM123,800 (or RM118,800 for early buyers), the BYD Atto 3 Ultra is now one of the most compelling EVs in Malaysia. Not only does it undercut key rivals like the Proton eMas 7, but it’s also priced lower than the Dolphin Premium Extended Range—despite being a larger, more powerful SUV.

For buyers who have been considering an EV, this might be the perfect opportunity to make the switch. With aggressive pricing, strong range, and improved features, the 2025 BYD Atto 3 Ultra is shaping up to be the best value-for-money electric SUV in Malaysia right now.