Trapo rolls out updated product lineup for 2025, eyes role as one-stop car care brand
At the “Smart. Safe. Sustainable.” showcase today, Trapo made it clear that it no longer wants to be known just for car mats. From dashcams to PPF, and even strategic moves into sustainable sourcing and education, the company is angling to be a one-stop solution for Malaysian car owners.
Car mats still lead the charge
Trapo Classic Mark V introduces a new CloudFlex surface, RealGrip 2.0 anti-slip base, and deeper grooves to trap more dirt. The company says it’s now twice as durable as the previous version. The Eco variant also gets upgraded with RealGrip and reinforced layering. The goal here is to raise the entry-level standard while maintaining product separation.
What’s less obvious in the marketing but was emphasised in the presentation is the use of recycled materials. Trapo also redesigned its packaging to cut down on material weight.
PPF, now with pricing clarity
The updated PRO+ Paint Protection Film line now includes 8.5mil and 9.5mil thicknesses, as well as new Gloss Black and Matte Clear options. Trapo is putting emphasis on full material disclosure, warranty coverage, and consistent pricing. According to the team, one of the major pain points in PPF today is not just price, but unclear specifications.
By making PPF more accessible and easier to understand, Trapo is trying to tap into a much wider audience than the typical premium-car crowd. Execution will depend heavily on installer network quality and customer education.
Dashcams and service integration
The new i-Sight S650 brings dual-channel 2K and 1080p recording, 60 fps, ADAS, motion sensing, night vision, voice command, GPS, and Wi-Fi. Feature-wise, it aligns with what leading brands already offer.
What Trapo hopes will differentiate it is service and integration. If Trapo can offer a straightforward sales and install experience with reliable service, it might capture buyers who want an all-in-one setup without the typical guesswork.
Ecosystem thinking
Trapo signed five MOUs at the event, covering areas like manufacturing scale-up (KYM Holding), packaging (Hasrat Meranti), surface protection (Nick PPF), driver education (Metro Driving Academy), and wiper blade supply (MITA Rubber). This reflects an effort to build out long-term capabilities rather than chase short-term sales.
Trapo wants to fill the service and product gaps that OEMs and car dealers often leave behind. Whether through clearer product info, accessible pricing, or sustainability-driven choices, the company is trying to close the loop on modern car ownership.
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