Mercedes-Benz to unify ICE and EV design language
In a strategic shift, Mercedes-Benz is set to unify its design language across both internal combustion engine (ICE) and electric vehicle (EV) models, following a path similar to BMW. This means future Mercedes vehicles will share a consistent styling approach, regardless of what powers them. The German luxury brand assures that this alignment will not come at the cost of practicality, elegance, or efficiency, stating that both BEVs and hybrid ICE models will maximize their strengths without compromise.
This move was foreshadowed by the introduction of the CLA electric concept, which the brand confirmed would have combustion-engine variants. In fact, several models already bear a striking resemblance across powertrains—the GLA and EQA, as well as the GLB and EQB, are near twins. Similarly, the upcoming electric G-Class shares much with its gasoline counterpart. With today’s announcement, Mercedes signals an even tighter integration of its ICE and EV designs, ensuring a cohesive look across its entire lineup.
Mercedes’ decision also comes in response to a slowdown in EV demand. In 2023, the brand saw a 23% drop in zero-emission vehicle sales, delivering 185,100 units—still ahead of Audi’s 164,000 units but significantly behind BMW, which saw an 11.6% growth, shipping 368,523 EVs. By streamlining its design language, Mercedes aims to make its EVs more appealing to a broader audience, moving away from the ultra-sleek, low-drag aesthetics that have defined some of its recent electric offerings.
Mercedes has an ambitious roadmap leading into the next decade. The current S-Class will receive a significant update in 2026, while a fully electric version of the next-generation model is expected toward the end of the decade. Meanwhile, the CLA will be joined by a wagon, a compact off-roader resembling a “baby G-Class,” and new iterations of the EQA and EQB. These models will offer a mix of combustion and electric powertrains. Furthermore, fully electric versions of the C-Class and GLC are expected within the next two years.
By 2027, Mercedes-Benz plans to launch or refresh dozens of models, including a wave of new EVs. With this bold strategy, the world’s second-largest luxury automaker is not only adapting to changing market demands but also ensuring a seamless transition into an electrified future—without sacrificing the essence of what makes a Mercedes, a Mercedes.
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