Volkswagen ID. EVERY1 concept debuts – entry-level EV with 250km range, est. RM95k

Volkswagen has taken another step toward its goal of making electric mobility widely accessible with the unveiling of the ID. EVERY1, a concept car previewing an entry-level electric vehicle. Set for production in 2027 with a target starting price of around €20,000, the compact EV is part of Volkswagen’s broader strategy to expand its electric lineup and solidify its position in the growing market for affordable EVs.

For decades, Volkswagen has positioned itself as a brand that provides accessible transportation, from the Beetle to the Golf. Now, with the ID. EVERY1, the company is looking to apply that same philosophy to the electric era. The new model will join the ID. 2all, a slightly larger EV launching in 2026 for under €25,000, as part of Volkswagen’s Electric Urban Car Family.

The two vehicles will be built on an updated version of Volkswagen’s MEB platform, designed for front-wheel-drive electric cars. This development comes as automakers race to produce lower-cost EVs in response to increasing consumer demand and government policies pushing for electrification.

Volkswagen CEO Thomas Schäfer described the ID. EVERY1 as a crucial part of the company’s plan to offer a wide range of vehicles across different price points:

“The ID. EVERY1 is the last piece of the puzzle on our journey to having the widest model selection in the volume segment. We will then offer every customer the right car with the right drive system—including affordable entry-level all-electric mobility.”

Visually, the ID. EVERY1 follows Volkswagen’s recent design language while incorporating elements reminiscent of past small cars like the up!, which was discontinued in 2023. The vehicle has a compact length of 3,880 mm, making it slightly larger than the up! but smaller than the Polo.

Inside, the car is designed to seat four passengers and offers 305 liters of cargo space, reinforcing its focus on urban mobility rather than long-distance travel. Volkswagen’s Head of Design, Andreas Mindt, emphasized that the car is meant to be practical while maintaining an appealing and recognizable look:

As part of Volkswagen’s Electric Urban Car Family, the ID. EVERY1 shares its underpinnings with the ID. 2all and the ID. GTI Concept. The vehicle is powered by a 70 kW (95 PS) electric motor, offering a top speed of 130 km/h and a minimum range of 250 km on a single charge.

While the 250 km range may be sufficient for city driving and short commutes, it is notably lower than many existing EVs, including other models in Volkswagen’s lineup. The focus on affordability suggests that the production version may not feature the larger battery packs found in higher-end electric models.

The ID. EVERY1 is part of Volkswagen’s broader “Future Volkswagen” strategy, which outlines the company’s electric vehicle expansion. This strategy is divided into three phases:

1. Advance (Now–2025): Expanding the model lineup and previewing future EVs, including another look at the Electric Urban Car Family in autumn 2025.

2. Attack (2025–2027): Releasing nine new EVs, including the ID. 2all and ID. EVERY1, targeting the mass market with lower-priced models.

3. Achieve (By 2030): Aiming to become the leading high-volume EV manufacturer, with a focus on technology, safety, and global sales.

While Volkswagen’s plan to introduce a €20,000 electric vehicle is ambitious, several challenges remain. The high cost of batteries, supply chain constraints, and the need for widespread charging infrastructure could impact the feasibility of achieving this price point.

Other manufacturers, including Tesla and Chinese automakers like BYD, are also working on low-cost EVs, increasing competition in the segment. Volkswagen’s success will likely depend on battery cost reductions, production efficiency, and government incentives that could help make budget EVs more viable.

If Volkswagen can deliver on its promise, the ID. EVERY1 could mark a significant step toward making electric cars as commonplace as the Beetle once was. However, with 2027 still years away, much will depend on how the market and technology evolve in the meantime.