From RM110k, Proton e.MAS 7 launched in Malaysia – up to 410km range

The long anticipated 2024 Proton e.MAS 7 has officially launched in Malaysia. Priced at RM109,800 for the Prime variant and RM123,800 for the Premium variant, the e.MAS 7 is Proton’s first fully electric car. The prices include a 5-year vehicle warranty and an additional 8-year warranty on its EV components.

Proton e.MAS 7 Prime – RM109,800
Proton e.MAS 7 Premium – RM123,800

Currently with a special RM4,000 rebate for the first 3,000 customers, the prices are temporarily RM105,800 and RM119,800 temporarily.

As mentioned above, the Proton e.MAS 7 is now available in two variants—Prime and Premium—distinguished by their battery capacities. The Prime comes with a 49.52 kWh battery, offering a WLTP-rated range of 345 km, while the Premium boasts a larger 60.22 kWh battery, pushing the range to an impressive 410 km. Both variants utilize the Aegis Short Blade battery technology from Geely, which is designed for maximum energy density and enhanced safety.

Charging capabilities are equally advanced, with DC fast charging allowing for a 30-80% charge in just 20 minutes (up to 80 kW for Prime and 100 kW for Premium). For AC charging, both variants support an 11-kW maximum rate, requiring approximately 4.9 hours for the Prime and 6.1 hours for the Premium to reach the same level.

Under the hood, both variants share the same 12-in-1 electric drive system, delivering 218 PS and 320 Nm of torque to the front wheels. This setup enables a 0-100 km/h sprint in a brisk 6.9 seconds, with a top speed electronically capped at 175 km/h.

With dimensions akin to a C-segment SUV, the e.MAS 7 measures 4,615 mm in length, 1,901 mm in width, and 1,670 mm in height, sitting on a wheelbase of 2,750 mm—50 mm longer than the Honda CR-V. This ensures generous cabin space and practicality, with a rear boot capacity of 461 liters, expandable to 1,877 litres when the rear seats are folded down.

Being finally unveiled from its camouflaged form, the e.MAS 7’s design has marked a major revolution for Proton. Exterior highlights include:

Full LED headlights
LED taillight bar
Concealed door handles
18-inch wheels (with Giti tyres)

The Premium variant adds on:

Panoramic sunroof
Power tailgate
Active grille shutter
19-inch wheels (with Goodyear Efficient Grip tyres)

Inside, the e.MAS 7 combines technology with luxury. Both variants feature:

10.2-inch LCD instrument cluster
15.4-inch touchscreen infotainment system with 2.5K resolution, powered by an advanced automotive-grade chipset.
Leatherette seats with 6-way power adjustment for the driver,
Intelligent keyless entry,
Automatic air conditioning with an N95 filter
Walk-away auto-lock feature.

However, Apple CarPlay and Android Auto will not be available at launch, with Proton promising an over-the-air update in 2025.

The Premium variant steps things up further with,

Ventilated front seats
4-way powered passenger seat
Wireless charging
Ambient lighting with 256 color options
High-end 16-speaker audio system.

Proton has equipped the e.MAS 7 with a comprehensive safety suite. Both variants feature front, side, and curtain airbags, along with a robust advanced driver assistance system (ADAS). Key ADAS features include:

Intelligent Cruise Control (ICC)
Adaptive Cruise Control (ACC)
Autonomous Emergency Braking (AEB)
Lane Keeping Assist (LKA)
Emergency Lane Keeping (ELK)
Blind Spot Detection (BSD)
360-degree camera further enhances visibility for navigating tight spaces.

With the e.MAS 7, Proton has taken significant strides to craft an EV tailored to the needs and preferences of Malaysian buyers. Beyond the technology borrowed from the Geely Galaxy E5, Proton has conducted extensive local testing and made tuning adjustments to ensure optimal ride and handling for Malaysian roads.

At a starting price of RM120,000, the e.MAS 7 undercuts many of its competitors, offering an impressive blend of range, performance, and premium features. Whether driven by national pride, sustainability goals, or sheer practicality, the e.MAS 7 presents a compelling option for those considering the switch to electric.

Will the Proton e.MAS 7 convince you enough to switch to your first EV?