The Proton e.MAS 7 driven – how far can it actually go on a full charge?

I had the opportunity to experience Proton’s first electric vehicle, the e.MAS 7, during the Weekend SPARK Media Drive organized by Proton New Energy Technology Sdn. Bhd. (Pro-Net). As someone who has driven a few EVs before, I was eager to see if Proton’s debut model could live up to the hype, especially in terms of efficiency.

The drive started at the Proton Centre of Excellence (COE) in Subang Jaya and took us all the way to Melaka, covering 152 kilometres. This route provided the perfect opportunity to test the real-world efficiency of the e.MAS 7, and I was curious to see how far it could actually go on a single charge.

One of the highlights of the event was the “e.MAS 7 Efficiency Challenge,” designed to push the EV’s Aegis LFP battery and powertrain system to their limits. The goal was simple—consume as little energy as possible while maintaining a practical driving experience.

Throughout the drive, I experimented with the four levels of regenerative braking settings available in the e.MAS 7. This feature alone made a huge difference in efficiency. By selecting the lowest regen setting, the car was able to glide effortlessly, using minimal energy while maintaining momentum.

At the end of the challenge, the team led by Ikhwan Nazri from Amanz achieved the best efficiency, using just 30% of the battery while still retaining a 300 km driving range. Judging by this, if the e.MAS 7 was driven in the same efficient manner it could go up to 456 kilometres on a full charge. That’s an outstanding figure for any EV, let alone a first-generation model from Proton.

As for my team, we recorded an average energy consumption of 11.3 kWh per 100 km, using only 32% of the battery capacity. Based on this alone we’ve managed to get over 400 kilometres on a full charge. Given the long-distance nature of the drive, these numbers were incredibly promising.

So, what makes the Proton e.MAS 7 so efficient? Here’s what I noticed:

Advanced Powertrain: The 12-in-1 smart drive unit ensures seamless power delivery with minimal energy wastage.
Regenerative Braking Flexibility: The four-stage regenerative braking system allows for precise energy recovery based on driving conditions.
Optimized Battery Management: The Aegis LFP battery not only offers a long lifespan but also maintains efficiency even during extended use.

Having driven the e.MAS 7, I can now say that Proton has built a very starter friendly car thats great for anyone who’s looking to dip their toes into electrifying their lifestyle. For the price of just RM 119,800 it’s hard to beat the Proton e.Mas 7 Premium in terms of value

For a much broader take on the Proton e.Mas7, watch our video review on YouTube. If these early impressions are anything to go by, the Proton e.MAS 7 is a fresh start for Proton in Malaysia’s EV market.