421 units of Proton e.MAS 7 registered in Jan 2025 – more than BYD Atto 3

421 units of Proton e.MAS 7 registered in Jan 2025 – more than BYD Atto 3

According to the latest official data by the road transport department (JPJ), 421 units of the Proton e.MAS 7 have been registered in January 2025. The Proton e.MAS 7 was launched in Malaysia on December 16, 2024 and it was made available in two variants – Prime and Premium with prices ranging from RM109,800 to RM123,800.

Compared to its closest rival, the BYD Atto 3, the Proton e.MAS 7 leads the sales chart for the month of January as 104 units of the BYD Atto 3 were delivered in that month. Overall, the Proton e.MAS 7 still has a lot of catching up to do as the cumulative units of the BYD Atto 3 that have been registered in Malaysia add up to a total of 6,263 units.

Proton has yet to release its usual monthly sales report for the month of January. The Proton e.MAS 7 is the brand’s first fully electric car and it follows after the debut of the X90 which was the brand’s first mild hybrid (MHEV) car. It is powered by a front-wheel drive (FWD) single-motor setup that makes 160 kW and 320 Nm at maximum. The Prime variant has a WLTP range of 345 km while the Premium variant has a WLTP range of 410 km.

Proton sold 152,352 cars in 2024 with the Saga being its best-selling model for the year. Proton also reports that its new energy subsidiary, Pro-Net, managed to deliver 622 units of Smart vehicles in 2024 (including both the Smart #1 and the Smart #3), adding up to a total yearly sales figure of 152,974 units.

2024 also saw a 31% eport growth for Proton with the company now exporting to 18 countries. A bump in orders from Egypt boosted export volume in December to 1,113 units to bring the total export number for the year to 4,765 units.

Arif Chan
With a deep interest and relevant experiences in the automotive industry, Arif writes about everything automotive. His employment history includes being an automotive production engineer, a highway project engineer, an alternative-fuel researcher, and a motoring journalist. In case you'd like to nerd out, you can check out his research paper here: https://aiche.onlinelibrary.wiley.com/doi/10.1002/ep.13749