2026 Proton e.MAS 7 PHEV launched, from RM 110k – 3 Variants, up to 996 km WLTP
The Proton e.MAS 7 PHEV has finally launched at a price starting from RM 109,800 and comes in three variants. Compared to its competition, Chery and Jaecoo, the Proton e.MAS 7 PHEV is now the cheapest C-segment PHEV SUV money can buy in Malaysia. Listed below are the price comparisons between the three Proton e.MAS 7 PHEV variants and their rivals.
- Jaecoo J7 PHEV – RM 158,800
- Chery Tiggo 7 PHEV – RM 129,800
- Proton e.MAS 7 PHEV Premium + – RM 129,800
- Proton e.MAS 7 PHEV Premium – RM 123,800
- Proton e.MAS 7 PHEV Prime – RM 109,800
Essentially a plug-in hybrid variant of the Proton e.MAS 7, the Proton e.MAS 7 PHEV is powered by a non-turbo 1.5-litre 4-cylinder engine producing 99 PS and 125 Nm of torque, combined with a 218 PS and 262 Nm of torque front electric motor. Combined output results in a 262 PS and 262 Nm of torque sent to the front wheels. An 11-to-1 electrified dedicated hybrid transmission (E-DHT) combines a P1 integrated starter-generator and P3 traction motor. All three variants share the same powertrain, differing only in the battery capacity for the Premium + variant.
The table below shows the full powertrain details of the three variants:
| e.MAS 7 PHEV Prime | e.Mas 7 PHEV Premium | e.MAS 7 PHEV Premium + |
Drivetrain Setup | Front Wheel Drive (FWD) | Front Wheel Drive (FWD) | Front Wheel Drive (FWD) |
Drive Mode | PURE/HYBRID/POWER | PURE/HYBRID/POWER | PURE/HYBRID/POWER |
Engine Type | 1.5L 4-cylinder Dedicated Hybrid Engine (DHE) | 1.5L 4-cylinder Dedicated Hybrid Engine (DHE) | 1.5L 4-cylinder Dedicated Hybrid Engine (DHE) |
Transmission Type | 11-in-1 Dedicated Hybrid Transmission (DHT) | 11-in-1 Dedicated Hybrid Transmission (DHT) | 11-in-1 Dedicated Hybrid Transmission (DHT) |
Max. Engine Power | 73 kW | 73 kW | 73 kW |
Max. Engine Torque | 125 Nm | 125 Nm | 125 Nm |
Electric Motor Power | 160 kW | 160 kW | 160 kW |
Electric Motor Torque | 262 Nm | 262 Nm | 262 Nm |
0 – 100 km/h | 8.0 s | 8.0 s | 8.2 s |
Top Speed | 170 km/h | 170 km/h | 170 km/h |
Battery Type | Lithium Iron Phosphate (LFP) | Lithium Iron Phosphate (LFP) | Lithium Iron Phosphate (LFP) |
Battery Capacity | 18.4 kWh | 18.4 kWh | 29.8 kWh |
DC Charging Power | 30 kW | 30 kW | 60 kW |
DC Fast Charging Time (30% – 80%) | Under 20 minutes | Under 20 minutes | Under 16 minutes |
AC Charging Power | 6.6 kW | 6.6 kW | 6.6 kW |
EV Driving Range (NEDC) | 105 km | 105 km | 170 km |
Total Driving Range (NEDC) | 1,000 km | 1,000 km | 1,065 km |
Fuel Consumption (L/100km – NEDC) | 4.3 km | 4.3 km | 4.4 km |
The front fascia has been redesigned, equipped with a full-width front illuminated bar, and with the headlights separated into two levels, minimizing glare to other road users. The rear number plate has been moved upward on the tailgate instead of the rear bumper, and the use of conventional door handles. The Premium + variant only adds a sunroof from the Premium variant.
Among the standard items on the Proton e.MAS 7 PHEV exterior are:
- LED Headlamps
- Auto headlamps with Follow Me Home
- Intelligent High Beam Control (IHBC)
- LED turn signal
- LED daytime running light (DRL)
- 3D Full-Length LED taillights
- Roof rails
- Auto rain-sensing front wipers
- Electrically adjusted and heated door mirrors
- 225/55 R18 tyres
- Obsidian Black, Lithium White, Mercury Silver, Galena Grey, and Azure Blue colours
The Premium variant adds:
- Full-Width front illuminated bar
- Powered tailgate
- Auto fold door mirrors
- 235/50 R19
The Premium + variant adds:
- Panoramic sunroof with sunshade
The interior of the Proton e.MAS 7 PHEV, as shown previously, is quite similar to the existing Proton e.MAS 7, but now with Apple CarPlay and Android Auto ready at launch. The boot has up to 2,065 litres of space with the rear seats folded down, and there’s also a hidden 100 litre underfloor storage. However, the under-seat drawer is missing due to the space taken up by the fuel tank.
Among the standard interior items on the Proton e.Mas 7 PHEV are:
- 10.2-inch LCD meter cluster
- 15.4-inch 2.5K centre console display
- Flyme Auto operating system
- Apple CarPlay & Android Auto
- English & Malay language interface
- Online Navigation
- Multi-Function leatherette steering wheel
- Tilt & telescopic steering adjustment
- Leatherette Seats
- LED Boot Light
- Dual-level adjustable boot floor
- 6-speaker sound system
- Keyless entry & start
- Walk away auto lock
- Manually adjustable driver and front passenger seat
- Alabaster White and Onyx Black interior colours
The Premium and Premium + variants add:
- Auto-dimming frameless rear-view mirror
- 6-way power adjustable driver seat with memory
- 4-way power adjustable front passenger seat
- Front ventilated seats
- Fully reclinable front passenger seat
- Rear central armrest with cup holders
- 265 colours ambient lighting
- Tonneau cover (retractable)
- Windshield head-up display (HUD)
- Wireless charging
- 16-speaker Flyme sound system with headrest speaker
- Auto air-conditioning with N95 filter
ADAS for the Proton e.MAS 7 PHEV comes as standard for all three variants; however, the Premium and the Premium + variants add more features compared to the Prime variant.
Among the standard safety features on the Proton e.MAS 7 PHEV bundled together with the Level 2 ADAS (Advanced Driver Assistance System) suite are:
- Intelligent Cruise Control (ICC)
- Adaptive Cruise Control (ACC)
- Automatic Emergency Braking (AEB)
- Forward Collision Warning (FCW)
- Emergency Brake Assist (EBA)
- Lane Departure Warning (LDW)
- Lane Departure Prevention (LDW)
- Leading Vehicle Departure Alert (LVDA)
- Traffic Sign Recognition (TSR)
- 6-Airbags
- Auto brake hold
- Traction Control System (TCS)
- Antilock Brake System (ABS)
- Electronic Brakeforce Distribution (EBD)
- Brake Assist (BA)
- Electronic Stability Control (ESC)
- Active Rollover Protection (ARP)
- Hill Hold Assist (HHA)
- Hill Descent Control (HDC)
- Multi Collision Braking System (PIB)
- Tire Pressure Monitoring System (TPMS)
- Regenerative braking system
- Rear parking sensors
- Rear seat passenger detection
- Rear view camera
- Auto door lock when driving
The Premium and Premium + variants add:
- Emergency Lane Keep Assist (ELKA)
- Rear Collision Warning (RCW)
- Rear Cross Traffic Alert (RCTA)
- Rear Cross Traffic Braking (RCTB)
- Lane Change Safety Warning (LCW)
- Blind Spot Detection (BSD)
- Door Open Warning (DOW)
- 7-Airbags
- Occupant detection alert
- Front parking sensors
- 360-camera with 3D display
To recap, the Proton e.MAS 7 PHEV comes in three variants with official prices at RM 109,800 (Prime), RM 123,800 (Premium), and RM 129,800 (Premium +). A special RM 4,000 launch rebate package is offered, eligible for the first 5,000 units to be successfully registered. The Proton e.MAS 7 PHEV comes with a 6-year unlimited mileage vehicle warranty, and an 8-year / 160,000 km high voltage battery and component warranty.
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