Mercedes-Maybach EQS 680 SUV launched in Malaysia – from RM1.1 Mil

Mercedes-Maybach EQS 680 SUV launched in Malaysia – from RM1.1 Mil

Kuala Lumpur, Malaysia – Mercedes-Benz Malaysia has officially launched the Mercedes-Maybach EQS 680 SUV, marking the brand’s first all-electric ultra-luxury SUV. Combining high-end craftsmanship with cutting-edge EV technology, the EQS 680 SUV aims to redefine premium electric mobility in the country.

At the launch event, Nadia Trimmel, Vice President of Marketing & Sales at Mercedes-Benz Malaysia, described the vehicle as a “masterpiece of serenity and innovation”, emphasizing its commitment to effortless, whisper-quiet travel.

As the first fully electric Maybach, the EQS SUV seeks to uphold the brand’s reputation for refined comfort and exclusivity, offering a high-tech yet opulent experience tailored to discerning customers.

The EQS 680 SUV retains the classic Maybach design DNA, incorporating signature styling cues while embracing a futuristic EV aesthetic. Notable exterior features include:

  • A Black Panel Maybach Grille with chrome-plated vertical trim
  • Mercedes-Benz star on the hood, reinforcing its heritage
  • Exclusive 21-inch multi-spoke Maybach wheels
  • Illuminated running boards and a Maybach logo projection upon entry
  • Two-tone hand-applied paint options, available in five color combinations
  • Digital Light headlights with a unique Maybach welcome display

For those seeking a sportier touch, the Night Series package adds dark chrome accents, pinstripe detailing, and a more avant-garde wheel design.

Inside, the Maybach EQS 680 SUV aims to deliver an ultra-luxurious, first-class experience. The cabin is crafted with high-end materials, advanced technology, and meticulous attention to detail. Key highlights include:

  • MBUX Hyperscreen with Maybach-Specific UI – A 56-inch curved display with deep blue and rose gold accents
  • Executive Rear Seats – Heated, ventilated, and massaging seats with calf support and neck/shoulder heating
  • MBUX Rear Entertainment System – Two 11.6-inch screens with full infotainment and navigation controls, plus a detachable tablet
  • Sustainable Materials – Natural Nappa leather tanned with coffee bean shells, and open-pore walnut wood trim
  • Optional First-Class Rear Console – Featuring a refrigerated compartment and champagne flute holders
  • Active Ambient Lighting – Customizable with exclusive Maybach colors like Rose Gold White and Amethyst Glow

Despite its luxury focus, the EQS 680 SUV delivers serious power. Its dual electric motors produce:

 

Mercedes-Maybach EQS 680 SUV

Power Output

484 kW (658 hp)

Torque

950 Nm

0-100 km/h

4.4 seconds

Top Speed

210 km/h

Battery Capacity

118 kWh

Range (WLTP)

560 – 608 km

DC Fast Charging (10%-80%)

31 minutes

For added comfort, the SUV features advanced noise isolation, air suspension with a Maybach-specific drive mode, and rear-axle steering for improved maneuverability.

Mercedes-Maybach has incorporated eco-friendly elements into the EQS SUV’s design, including:

  • Recycled materials such as Econyl carpets made from upcycled fishing nets
  • Vegetable-tanned leather using natural processes
  • Carbon-neutral production at Mercedes-Benz’s Alabama plant

The Mercedes-Maybach EQS 680 SUV is now available in Malaysia with a starting price of RM 1,088,888 (including 10% sales tax, excluding insurance). Customers can configure their vehicles online via

The launch of the EQS 680 SUV signals Maybach’s shift toward a fully electric future, blending tradition with modern sustainability. While its steep price tag puts it firmly in the ultra-luxury segment, it presents a compelling option for buyers who prioritize exclusivity, comfort, and cutting-edge EV technology.

Whether the Maybach EQS 680 SUV will redefine electric luxury in Malaysia remains to be seen, but one thing is certain—it’s a bold step toward a more refined, electrified future.

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Jay Dinesh
A car guy with retail experience in the automotive industry and a home mechanic during off days. Jay is living his childhood topgear dreams working with Cars of Malaysia