Isuzu D-Max remains Malaysia’s second-best-selling pick-up truck

Isuzu D-Max remains Malaysia’s second best-selling pick-up truck by cementing its position in the segment with a 15% market share despite the pickup truck market plummeting with only 45,181 units sold, a drop of 7.3%. Based on JPJ data, a total of 6,748 Isuzu D-Max pickup trucks were registered last year, compared to the 6,847 units in 2024, a marginal 1% dip in sales. Nevertheless, Isuzu Malaysia says the Isuzu D-Max’s performance in 2025 was due to “strong reputation for delivering exceptional value” and Malaysians’ recognition of the Japanese brand.

For 2025, Isuzu Malaysia saw the company achieve its highest-ever market share in Malaysia, with 56.1% of the commercial vehicle market.

Isuzu Malaysia CEO, Tomoyuki Yamaguchi says, “Our established roots in providing a product portfolio that completely satisfies customers’ requirements remain a key factor for Isuzu’s continued popularity here in Malaysia. The ability of a well-positioned dealership network that quickly adapted to the changing demands of customers and an after-sales backbone system that is fully focused on keeping our customers constantly moving have all played a part in the brand’s growing popularity.”

The Isuzu D-Max is currently offered in nine different variants, each with different body styles, transmission, engine, and accessories, with a price starting from RM 92,199.20 all the way to RM 161,938.40, on the road excluding insurance. The table below shows the variants and prices of the Isuzu D-Max.

Isuzu D-Max Variants	Price (OTR excluding insurance)
X-Terrain 3.0L 4X4 AT	RM 161,938.40
Premium V-Cross 3.0L 4X4 AT	RM 144,138.40
Premium 1.9L 4X4 AT	RM 137,649.20
Standard 1.9L 4X4 AT	RM 118,999.20
Standard 1.9L 4X4 MT	RM 111,599.20
Auto Plus 1.9L 4X2 AT	RM 111,499.20
Single Cab 3.0L 4X4 MT	RM 107,888,40
Single Cab 1.9L 4X4 MT	RM 100,949.20
Low Ride 1.9L 4X2 MT	Rm 92,199.20