Audi Malaysia announces new 2025 prices, AAP extended to 5 years

Audi Malaysia announces new 2025 prices, AAP extended to 5 years

PHS Automotive Malaysia (PHSAM), the official distributor of Audi in Malaysia, has announced new pricing for a range of its internal combustion engine (ICE) and electric vehicle (EV) models, introducing an extended Audi Assurance Package (AAP) to provide customers with an enhanced ownership experience. The changes, which took effect on 1 January 2025, include a 5-year warranty (capped at 150,000km), 5 years of maintenance, and 5 years of roadside assistance, an increase from the previous 3-year coverage.

Audi’s decision to extend its AAP could make ownership more attractive to potential buyers, particularly in Malaysia’s competitive luxury car market. With scheduled maintenance covered for a longer period, the move may appeal to those seeking a premium vehicle with lower long-term ownership costs.

Among the models with updated pricing, Audi’s RS performance lineup and e-tron electric rangestand out as notable offerings. Below are some of the revised prices:

Model

2025 RRP (RM)

2025 RRP (RM) with AAP

A7 Sportback S line 3.0 TFSI quattro

715,990

740,390

A8 L S line 3.0 TFSI quattro

1,077,990

1,103,790

RS 6 Avant Performance 4.0 TFSI quattro

1,301,990

1,338,690

e-tron GT quattro with Dynamic Package

399,990

412,890

RS e-tron GT

499,990

515,290

In addition to the pricing revisions, Audi Malaysia has introduced special offers on select models, valid until 28 February 2025. These discounts include reductions on both entry-level and high-performance models, potentially signaling a push to attract new buyers.

Model

2025 RRP (RM)

Special Offer (RM) without AAP

A3 S line 2.0 TFSI

338,990

279,990

RS 3 Sedan 2.5 TFSI quattro

671,990

499,990

RS Q8 4.0 TFSI quattro

1,570,990

1,400,000

Several e-tron models have also received temporary price reductions, which could be aimed at encouraging more Malaysian buyers to consider Audi’s EV lineup:

Model

2025 RRP (RM)

Special Offer (RM)

Q8 e-tron advanced 50 quattro

359,990

339,990

Q8 e-tron S line 55 quattro

465,990

373,990

Q8 Sportback e-tron advanced 50 quattro

379,990

349,990

Q8 Sportback e-tron S line 55 quattro

474,990

382,990

With the updated warranty and pricing adjustments, Audi Malaysia appears to be positioning itself more aggressively in the local premium car market. The extended AAP could attract buyers looking for long-term ownership value, while the limited-time discounts may be aimed at increasing sales momentum early in the year.

For potential buyers, the key question remains: will these price adjustments make Audi a stronger contender against rivals like BMW and Mercedes-Benz? With a growing demand for EVs and more competition in the high-performance segment, Audi’s latest move could be a strategic step to strengthen its market share.

For more details on the new pricing and AAP, visit www.audi.com.my or contact an Audi Centre.

Jay Dinesh
A car guy with retail experience in the automotive industry and a home mechanic during off days. Jay is living his childhood topgear dreams working with Cars of Malaysia