Audi Malaysia announces new 2025 prices, AAP extended to 5 years
PHS Automotive Malaysia (PHSAM), the official distributor of Audi in Malaysia, has announced new pricing for a range of its internal combustion engine (ICE) and electric vehicle (EV) models, introducing an extended Audi Assurance Package (AAP) to provide customers with an enhanced ownership experience. The changes, which took effect on 1 January 2025, include a 5-year warranty (capped at 150,000km), 5 years of maintenance, and 5 years of roadside assistance, an increase from the previous 3-year coverage.
Audi’s decision to extend its AAP could make ownership more attractive to potential buyers, particularly in Malaysia’s competitive luxury car market. With scheduled maintenance covered for a longer period, the move may appeal to those seeking a premium vehicle with lower long-term ownership costs.

Among the models with updated pricing, Audi’s RS performance lineup and e-tron electric rangestand out as notable offerings. Below are some of the revised prices:
Model | 2025 RRP (RM) | 2025 RRP (RM) with AAP |
A7 Sportback S line 3.0 TFSI quattro | 715,990 | 740,390 |
A8 L S line 3.0 TFSI quattro | 1,077,990 | 1,103,790 |
RS 6 Avant Performance 4.0 TFSI quattro | 1,301,990 | 1,338,690 |
e-tron GT quattro with Dynamic Package | 399,990 | 412,890 |
RS e-tron GT | 499,990 | 515,290 |

In addition to the pricing revisions, Audi Malaysia has introduced special offers on select models, valid until 28 February 2025. These discounts include reductions on both entry-level and high-performance models, potentially signaling a push to attract new buyers.
Model | 2025 RRP (RM) | Special Offer (RM) without AAP |
A3 S line 2.0 TFSI | 338,990 | 279,990 |
RS 3 Sedan 2.5 TFSI quattro | 671,990 | 499,990 |
RS Q8 4.0 TFSI quattro | 1,570,990 | 1,400,000 |

Several e-tron models have also received temporary price reductions, which could be aimed at encouraging more Malaysian buyers to consider Audi’s EV lineup:
Model | 2025 RRP (RM) | Special Offer (RM) |
Q8 e-tron advanced 50 quattro | 359,990 | 339,990 |
Q8 e-tron S line 55 quattro | 465,990 | 373,990 |
Q8 Sportback e-tron advanced 50 quattro | 379,990 | 349,990 |
Q8 Sportback e-tron S line 55 quattro | 474,990 | 382,990 |
With the updated warranty and pricing adjustments, Audi Malaysia appears to be positioning itself more aggressively in the local premium car market. The extended AAP could attract buyers looking for long-term ownership value, while the limited-time discounts may be aimed at increasing sales momentum early in the year.
For potential buyers, the key question remains: will these price adjustments make Audi a stronger contender against rivals like BMW and Mercedes-Benz? With a growing demand for EVs and more competition in the high-performance segment, Audi’s latest move could be a strategic step to strengthen its market share.
For more details on the new pricing and AAP, visit www.audi.com.my or contact an Audi Centre.
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