Hyundai Motor Malaysia: a fresh start, a stronger commitment
Hyundai has been a familiar name in Malaysia for over two decades, with its presence cemented through a partnership with Sime Darby Motors that began in 2004. Since then, the brand has introduced a wide range of vehicles, including the Elantra, Sonata, Santa Fe, Starex, and more recently, the IONIQ Hybrid and IONIQ 5 N.
Together, these models have contributed to over 147,000 units sold nationwide, a figure that reflects not only strong market performance but also growing trust in the Hyundai brand. From families to enthusiasts, the brand has built a loyal customer base that continues to expand with each new generation of vehicles.
Now, Hyundai is entering a new chapter with the launch of Hyundai Motor Malaysia, a move that signals more than just a corporate restructure. This transition brings local operations under direct control of the global Hyundai Motor Company, enabling faster decision-making and a sharper focus on customer needs.
More than that, the launch represents a renewed commitment to Malaysia’s mobility future, built around pillars of innovation, sustainability, and shared progress. With full ownership of its local business, Hyundai is now better positioned to lead in areas that matter most to modern consumers.
Globally, Hyundai is recognised for its rapid strides in electrification and design-led innovation. In Malaysia, these qualities are already visible through models like the IONIQ 5 N, which blends EV performance with motorsport-inspired technology by showing how electric cars can be both thrilling and future-ready.
The move to Hyundai Motor Malaysia also paves the way for deeper integration of EV strategy and green mobility initiatives, in line with the government’s national sustainability goals. It’s a shift that brings not just new vehicles, but also a forward-thinking mindset to the local industry.
Beyond products, Hyundai is investing in service quality, infrastructure, and customer experience, ensuring that Malaysians receive world-class support alongside world-class cars. The goal is clear: to grow not just sales, but also long-term confidence in the brand.
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