CKD Proton e.MAS 7 launched, from RM 104k – Prime gets powered tailgate, ADAS upgraded
Pro-Net, a subsidiary of national carmaker Proton, has introduced the now locally produced 2026 Proton e.MAS 7. The Proton e.MAS 7 CKD also receives a price revamp, now starting at RM 103,800 for the Prime variant, and RM 119,800 for the Premium variant. Both prices are on the road, excluding insurance. There is also a limited-time “Welcome Benefit” offering the “Power Pack +” worth RM 4,000 for free, bringing the overall price down to RM 99,800 and RM 115,800 for the Prime and Premium variants, respectively.
Listed below are the prices for the Proton e.MAS 7 CKD and CBU for comparison, which are:
- 2025 Proton e.MAS 7 Premium (CBU) – RM 123,800
- 2026 Proton e.MAS 7 Premium (CKD) – RM 119,800
- 2025 Proton e.MAS Prime (CBU) – RM 109,800
- 2026 Proton e.MAS Prime (CKD) – RM 103,800
The “Power Pack +” package includes the following:
- Power Home – Complimentary 7kW Home Charger worth RM 1,500
- Power Plus – Complimentary V2L Adaptor worth RM 500
- Power Online – 5-year Unlimited Internet Data worth RM 1,800
- Power Thru – 6-year Unlimited Mileage Vehicle Warranty and 8-year / 160, 000 km High Voltage Battery and Component Warranty
- Power Exchange – Exclusive Proton Owner Trade-In Rebate Worth RM 5,000
The new Proton e.MAS 7 CKD receives a powered tailgate as standard for the Prime variant. The Premium variant receives an upgraded Advanced Driver Assistance Systems (ADAS) safety suite, which now includes the following safety features:
- Evasive Manoeuvre Assist (EMA) – Assist drivers in steering around obstacles during emergency situations
- Front Cross Traffic Alert (FCTA) – Warns the driver of vehicles approaching from the sides at the intersection
- Active Lane Change (ALC) – Supports safe lane changes by monitoring blind spots and automatically adjusting steering if necessary.
Pro-Net Chief Executive Officer, Zhang Qiang said, “The local production and competitive pricing of the Proton e.MAS 7 reflect our commitment to delivering EVs that are both innovative and affordable for Malaysian drivers”.
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